Lutheran Senior Services, the eleventh largest nonprofit aging services provider in the country, is proud to announce that it is rebranding as EverTrue. This significant change reflects the organization’s ongoing growth and deepened commitment to partnership with the older adults they serve.
“We’re excited about this new chapter as EverTrue,” said Adam Marles, President & CEO. “For over a year, we conducted extensive research and held focus groups to determine how we can best advance our mission. These efforts showed us a clear need and opportunity to bring all our communities and offerings under one name that better conveys who we are. The desires of older adults are changing, and we want to continue to innovate and lead aging services.”
The new name, EverTrue, encapsulates the organization’s dedication to helping individuals discover the best version of themselves and live life on their own terms. The organization’s core mission, purpose, and values remain unchanged and will continue to guide EverTrue’s path forward.
“We are ever true to who we are and ever true to those we serve,” said Marles. “Our evolution into EverTrue does not change our core identity. We remain a Lutheran, nonprofit organization and a Recognized Service Organization of the Lutheran Church – Missouri Synod (LCMS) and a Social Ministry Organization (SMO) of the Evangelical Lutheran Church in America (ELCA).”
EverTrue will continue to offer its full spectrum of services, including independent living, assisted living, memory support, short-stay rehabilitation, affordable housing, and in-home services. Along with the new name, EverTrueLiving.org was unveiled featuring aging resources and offerings alongside the enduring values and its forward-thinking approach to aging services. The tagline “Life According to You” reflects the independence and desires of today’s older adults to be ever true to their faith, experiences, growth, and purpose.
“We are incredibly thankful to our team members, residents, clients, donors, and volunteers who have contributed to our 165-year history of impact,” Marles said. “EverTrue will carry our mission forward as we strive to be a leader in aging services and create environments where older adults can thrive.”
The internal launch of the EverTrue brand took place on March 4, 2025, for team members, residents, and clients.
About EverTrue
EverTrue, formerly Lutheran Senior Services and headquartered in St. Louis, is a leading provider of aging services, offering a full spectrum of services for older adults. With a commitment to excellence and compassionate care, EverTrue empowers individuals to live life according to their own terms, embracing the fullness of life. From Life Plan Communities to Affordable Housing and Anywhere Care, EverTrue creates environments to fulfill its mission of Older Adults Living Life to the Fullest.
For more information, please visit www.EverTrueLiving.org/brand.
