For More Advertising Information:
Bill Stokes 217.753.2000 ext. 151
bill.stokes@republicpublishing.com 

Terri Noel 217-753-2000 ext. 224
terri.noel@republicpublishing.com

To request a Media Kit contact mediakit@ss-mag.com

Your advertising budget is finite, so you have some careful decisions to make about where to place your investment. Consider the following:Radio ads last about thirty seconds provided the consumer doesn’t have satellite radio, which comes equipped in most new cars.TV commercials take up to one minute of the prospective consumer’s attention; however, more and more consumers are now using DVRS and TIVO.Newspapers are thrown away daily and nationwide readership is on the decline.But glossy, colorful magazines get saved, are read again and again by multiple people per household and are often placed on coffee tables and office lobbies as a visual display as well as light reading. When an article catches the interest of the reader, he or she may keep the magazine for years – and with editorial content tailored to the Springfield area, featuring notable people, places and events, residents are sure to have their interest caught by our magazine.

Magazines are proven to be a good vehicle for advertising. Consumers find magazine ads less invasive and more involving than ads on television, radio or the Internet. Why annoy potential customers with loud commercials or intrusive Internet pop-ups when you can engage them with an ad that catches the eye and creates an impression that isn’t frustration? (Source: Roper Public Affairs, Dynamic Logic)

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